In 1992 Abra Gorby started her jewelry line, Abra Couture, selling her jewelry on the streets of New York City's Soho and Greenwich Village. She primarily uses lucite complimented by semiprecious and natural stones. She was discovered by the fashion world, and today her trademark collar necklaces regularly grace the stars featured in music videos, commercials and cinema. Abra describes herself as an Art Naive artist in the Next Wave vanguard of product designers.

“Our appeal goes far beyond sheer aesthetic we make true couture, but not at a couture price. We are proud that our American-Made work is carried by the finest museums and galleries nationwide.”