Etcetera Media is a Boston-based studio that was founded in January 2005. Chris Grimley + Kelly Smith, a husband/wife team are collectively architects, interior, graphic, furniture, urban and textile designers.
Made from recycled industrial wool, the couple’s signature bag was recognized by Metropolis Magazine in 2007 “With thick felt cables that give it an accordion-like ability to expand, the Stockholm bag reveals a lot about its provenance—no, not the Scandinavian capital for which it was named, but its architectural origins. Both Kelly Smith—the carryall’s ­designer—and her husband, Chris Grimley, logged time at Boston’s Machado and Silvetti Associates before launching Etcetera Media to tackle structure on a smaller scale” (In the Bag, Metropolis Magazine, December 19, 2007).