We sat down with Susan Fox, the founder of Steele Caramels, whose delectable confections—born from a cherished family recipe—are a unique feature in the Craft Alliance Shop. We discussed the art of the handmade, the joy of local partnerships, and why a caramel is a perfect piece of edible craft.

Boxes of Steele Caramels 2

Q: Your business is built on a strong family foundation. Can you tell us about the origin of the recipe?

“My grandmother, Martha Lula Steel Wells, is the one who came up with the original steel caramels recipe. She made it out of her kitchen in Decatur, Georgia and gave it to all the local children in the neighborhood. My sister and I one Christmas, we couldn’t figure out what to get our father, so we thought let’s make caramel. We got the original recipe, which is pecan, and then I started to go a little free range and added flavors like sea salt, coconut, cinnamon, coffee, pistachio, maple syrup, apple cider, peppermint, coffee and of unique flavors that still hold true to my grandmother’s recipe but then added a little bit of unique flavor.”

Q: Steele Caramels are featured in the Craft Alliance Shop. How do you see your artisan food fitting into a space dedicated to contemporary craft?

“With Craft Alliance’s focus on the integrity of a handmade object, I think Steele Caramels is a wonderful and very unique fit, in that all of the caramels are handcrafted. There’s something wonderful about making things with your hands. It’s an exploratory, creative process, much like making any piece of art. We see the atmosphere, spirit, and integrity of Craft Alliance as being a wonderful partner. In this age of mass production, we focus on something unique, something individual, and something that brings you joy.”

Q: Your caramels are celebrated for their quality and unique flavor combinations. Can you highlight some of your collaborations with local St. Louis producers?
 
“My focus on using local producers is to celebrate the wonder of Saint Louis and the wonder of Missouri. The coffee version, for example, is made with Kuva Coffee which is roasted right here in St. Louis. The apple cider caramel uses Joe Ringhausen’s award-winning apple cider—they’re based just across the river in Illinois but have a strong presence here. I also use Tastachio Pistachios, which are wonderful wood-fire roasted pistachios made by a local St. Louis business. And for our seasonal flavors, I’ve collaborated with Lavender Rhapsody for a lavender and lemon zest caramel, which is a farm based in Osage County, Missouri.”
 
Q: You mentioned collaborating with a local woodworker right in the shop. Can you tell us about that “trifecta” idea?
 
“I would love to use as many collaborations as I can. There’s a wonderful woodworker, John Doht, who makes spoons, and his company is OC Spoons. His spoons are actually here at Craft Alliance, and they are what I use for stirring. If I can get a trifecta of collaborations—like a local ingredient, a finished craft product from the shop, and my caramel—that would be ideal.”
 
Q: What is the most rewarding part of being the ‘Steele Caramels Candy Lady’?
 
“What excites me most about Steele Caramels is that it’s a way to honor my grandmother and continue that legacy. And one of the greatest things is when people have the caramel and they stop me and say, ‘You’re the Steele Caramels candy lady,’ which is a wonderful moniker. I love that people enjoy them.”